New Delhi, July 17 (UNI) Onsitego, India’s leading device care expert, has announced the pan-India launch of its device accessories brand, Juice. The brand aims to redefine elegance, performance, and sustainability in the mobile accessories market with products ranging from stylish power banks and case covers to functional adapters.

"Juice is not just another accessory brand but it aims to cater to the community of tech enthusiasts, adventurers, and creators who understand the power of a perfectly timed charge, a seamless connection, and a stylish upgrade," said Gaurav Agarwal, Chief Revenue Officer of Onsitego. He added, "We are excited to announce the launch of Juice, where we aim to offer discerning customers premium device accessories that not only enhance the functionality of their devices but also complement their personal style."

Juice products are designed with high-quality standards, using premium materials and rigorous testing procedures. Positioned in the premium segment, Juice aims to establish a niche in the rapidly growing Indian accessories market. The current range includes case covers, tempered glass, power banks, adapters, chargers, and cables, with prices for case covers ranging from ₹1,999 to ₹5,999, power banks from ₹999 to ₹7,999, and adapters from ₹999 to ₹4,999.

In addition to its product launch, Onsitego has introduced the #GoGreenWithJuice initiative, which encourages customers to recycle old accessories through 'Juice Green Box' stations at retail counters across the country. This campaign aims to promote responsible recycling and reduce e-waste.

Onsitego has conducted multiple pilot launches over the past 12 months, coinciding with new releases by brands such as Apple and Samsung. The company plans to distribute Juice accessories through its 10,000+ retail partners across India and has partnered with Amazon to launch an exclusive range of mobile accessories.

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