Business EconomyPosted at: Jun 16 2025 7:22PM


Continental Coffee launches Percol in India

Mumbai, June 16 (UNI) CCL Products (India) Ltd, one of India’s leading coffee manufacturers, today announced the launch of Percol, an iconic UK-based premium coffee brand.
This came after Percol was acquired by CCL in 2023 as per statement issued here on Monday.
Prior to acquisition, Percol’s instant coffee blends for the UK market were developed by CCL Products (India) Limited and when the brand was offered for sale in the UK, CCL doubled down on this strategic opportunity of acquiring a brand they had been deeply associated with, understood well and recognised its core value proposition, the statement said.
"The Indian coffee landscape is evolving rapidly, with consumers increasingly seeking sophisticated flavours and meaningful brand experiences," said Praveen Jaipuriar, CEO, CCL Products (India) Ltd.
The launch introduces three carefully curated freeze-dried instant coffees — Intenzo, Da Essenza, and Espresso Noir — each crafted with beans sourced from Colombia, Vietnam, and other renowned coffee-growing regions. Housed in elegant 100g jars, each blend delivers a rich, distinctive flavour designed for those who appreciate the complexity and nuances of great coffee.
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